Marriage journey coverage contracts are agreements between media houses and individuals—typically public figures—that grant the media exclusive rights to document and broadcast key events in a couple’s relationship, often including the proposal, traditional ceremonies, wedding celebrations, and in some cases, their post-marriage developments. These contracts are designed not just to capture the romance and spectacle of weddings but also to secure long-term content opportunities tied to the couple's public narrative. For example, Becoming Mrs Jones, the docu-series covering Minnie Dlamini’s lavish wedding journey, was reportedly sold to Vuzu/Showmax for R6 million and became the highest-rated program on Vuzu Amp. Similarly, Somizi & Mohale: The Union offered an exclusive, multi-part look into Somizi Mhlongo and Mohale Motaung’s extravagant traditional and white weddings, breaking streaming records on Showmax.